A House Built Beyond Permission
Elyon Dubai did not begin as a product.
It began as an undertaking so demanding that most would never attempt it, even if they could afford to. Before a single bottle was ever released, the foundations were built first: private production, long-ageing infrastructure, sourcing channels that do not exist for the public market, and standards that require years to prove, not weeks to launch.
This house was created in Dubai by Julian de Graaf and Kristan de Graaf, founders
shaped by luxury at its highest level: the kind that is structured quietly, executed
flawlessly, and never explained.
Elyon was not designed to compete inside the fragrance industry.
It was designed to sit above it.
The Work Before the World
Most brands start with a fragrance, then build a story.
Elyon started with a conviction, then built a system around it.
A system that required extraordinary private investment, not for attention, but for control.
For time. For access. For the ability to say no to shortcuts that the industry accepts as
normal. Vaults were created before the formulas were finished. Processes were engineered before the first sale was possible. And the house was shaped with the patience of something meant to outlive trends. When Elyon finally appeared, it did not arrive as a startup.
It arrived as a house already established
The Access That Cannot Be Purchased
At the center of Elyon’s creation is a level of perfumery that rarely touches the publicworld.
The perfumer behind Elyon does not operate in visibility. His work has historically
belonged to closed circles and private commissions, protected by permanent discretion. He does not lend his name. He does not seek recognition. He does not create on demand.
The collaboration was never transactional.
It was earned through trust, long-term alignment, and a shared refusal to turn rare craft into public spectacle. What was created here could not have been outsourced.
accelerated, or copied, because the most valuable component was never an ingredient.
It was access.
Craftsmanship Without Compromise
Every Elyon fragrance is created entirely in Dubai under full private control, fromformulation to aging to bottling.
Each bottle is aged for 35 months inside temperature-controlled fragrance vaults. Not as a ritual, but as a requirement. Time is not a marketing detail at Elyon; it is the architecture of the scent itself. The formulas are built at 40 percent oil concentration, a level most houses avoid because it demands too much from the materials, the maturation process, and the structure of the blend. Elyon chose it because anything less could not deliver what this house exists to create: a presence that holds. Ingredients are sourced with the discipline of collectors, not the logic of mass production.
Components selected for depth, volatility, and rarity, even when they are difficult to
obtain and harder to handle. Aged oud, Saffron, Amber woods, Velvet tobacco, Pure rose, Woods and resins that most brands avoid, not because they can’t use them, but because they cannot sustain
them. The result is not a scent designed to impress quickly.
It is designed to stay. To evolve. To attach itself to memory.
The Founders
Elyon Dubai is privately owned and led by Julian and Kristan de Graaf.
This house was built with the seriousness of something meant to endure. Decisions
were made that only make sense when the goal is permanence: choosing time over
speed, control over convenience, discretion over publicity.
Elyon was constructed the way high luxury is supposed to be constructed.
Quietly.
Slowly.
Correctly.
Why Elyon Exists
In a world saturated with speed, repetition, and fragrances designed to be forgotten,Elyon was created as a refusal.
A refusal to follow trends. A refusal to dilute craft. A refusal to make something temporary. Elyon exists to create presence. Not the kind that announces itself loudly, but the kind that is felt before a word is spoken
and remembered long after the room is empty. It is worn when being noticed is not the goal, but being unforgettable is inevitable. This is not a fragrance for everyone.
It is for those who recognize rarity when it appears quietly. For those who choose depth over familiarity. For those who understand that true luxury does not need to persuade. If you are reading this now, it is because you were meant to find it. You are not simply wearing Elyon.
You are carrying forward something that was never meant to be common.
A Final Note
Most people will never understand what it took to create Elyon.
They will never see what was built before the world was invited in. They will never know the level of discretion required to produce something like this publicly.
They will never understand the discipline it takes to refuse shortcuts when no one would have noticed. But Elyon was never created for most people.
You found it. And now you are holding something that was never designed to be easy to obtain.
A Thank You
Thank you for choosing something that was never meant to be easy, fast, or familiar
Elyon exists because a few people still value patience, depth, and standards that refuse compromise. If it found its way to you, it means you recognize what cannot be explained. We did not create Elyon for everyone.
We created it for those who understand.
With appreciation,
Julian de Graaf & Kristan de Graaf
